Digital Marketing & Website Maintenance
This comprehensive course is designed to equip charities and Community Interest Companies (CICs) with the essential skills needed to effectively maintain their websites, prepare and send newsletters, and manage social media accounts.
Course Description
This comprehensive course is designed to equip charities and Community Interest Companies (CICs) with the essential skills needed to effectively maintain their websites, prepare and send newsletters, and manage social media accounts. Through practical lessons and hands-on exercises, participants will learn to create engaging content, keep their online presence up-to-date, and connect with their audience more effectively.
Course Features
(Two 4-Hour Sessions)
Session 1: Website Maintenance and Content Preparation
Module 1: Introduction to Website Management
- Understanding Content Management Systems (CMS)
- User roles and permissions
Module 2: Updating Website Content
- Adding and editing news articles
- Uploading and formatting images and videos
- Ensuring content consistency and accessibility
Module 3: Preparing Content for the Website
- Writing engaging and relevant content
- Sourcing and editing images
- Create a content Calendar
Module 4: Website Maintenance and Troubleshooting
- Regular maintenance tasks
- Common issues and solutions
- Using analytics to monitor website performance
Session 2: Email Newsletters and Social Media Management
Module 5: Creating Effective Email Newsletters
- Overview of email marketing platforms
- Creating email templates and managing mailing lists
Module 6: Content Creation for Newsletters
- Writing compelling subject lines and content
- Incorporating images and links
- Personalization and segmentation strategies
Module 7: Social Media Management
- Overview of major social media platforms (Facebook, Twitter, Instagram)
- Creating engaging posts and stories
- Scheduling and posting using social media management tools
Module 8: Analytics and Reporting
- Tracking email open rates and click-through rates
- Analyzing social media engagement metrics
- Using insights to refine content strategies
Course Benefits
- Improve the effectiveness of your digital outreach.
- Ensure your website content is current and engaging.
- Create compelling newsletters that resonate with your audience.
- Optimize your social media strategy to increase engagement.