Adluna

‍Adluna is an optimum health product provider seeking to expand its market presence. The Westway Trust commissioned us to support Adluna, mirroring the support provided to Sistercise.

Background

‍Adluna is an optimum health product provider seeking to expand its market presence. The business is run by Levi and Jemima, operating from one of the Podobello, rented from the Westway Trust. The Trust commissioned us to support Adluna with the objective of developing a growth business plan.

Objectives:

  1. Provide tailored business coaching.
  2. Develop a comprehensive action plan.
  3. Assist in creating a growth business plan.

Approach

‍We conducted four tailored business coaching sessions, covering the following areas:

  1. Business Mindset:
    • Assessment: Evaluated the current mindset of Adluna’s team.
    • Training: Focused on cultivating a proactive and growth-oriented mindset.
    • Outcome: The team showed increased motivation and a clearer strategic focus on growth opportunities.
  2. Branding:
    • Assessment: Analyzed Adluna’s brand identity and market positioning.
    • Training: Provided guidance on refining brand messaging, visual identity, and customer perception.
    • Outcome: Adluna successfully refined its brand identity, enhancing its appeal to the target market.
  3. Marketing:
    • Assessment: Reviewed Adluna’s current marketing efforts.
    • Training: Introduced integrated marketing strategies, including content marketing, influencer partnerships, and digital advertising.
    • Outcome: Adluna launched a more cohesive and effective marketing campaign, leading to increased brand awareness and customer acquisition.
  4. Sales Strategy:
    • Assessment: Evaluated Adluna’s sales strategies and processes.
    • Training: Focused on enhancing sales techniques, lead generation, and conversion optimization.
    • Outcome: Adluna saw a marked improvement in sales performance and customer satisfaction.
  5. Business Plan Development:
    • Training: Offered in-depth training on the components of a successful business plan, including strategic goals, market research, and financial projections.
    • Outcome: Adluna developed a detailed and actionable growth business plan, providing a strategic framework for scaling the business.
  6. Digital Footprint:
    • Assessment: Analyzed Adluna’s online presence and digital marketing effectiveness.
    • Training: Provided strategies for enhancing website usability, SEO, and social media engagement.
    • Outcome: Adluna improved its digital presence, resulting in higher online engagement and traffic.

‍

Case studies

Read more stories...

Ubuntu Pledge, commissioned by NHS North West London, led a three-month project to enhance digital inclusion by training community organisations in RBKC, Brent, and Westminster on using the NHS app. The initiative aimed to empower community members to effectively access and utilize NHS digital services.

The Bridging the Gap Project, commissioned by Eristaruk and Kulan Somali Organization with Greenfield project funding, aimed to enhance relationships and understanding between parents and children in the digital age. Delivered by Ubuntu Pledge, it focused on essential digital skills training and life management coaching.

‍Sistersize is a bra fitting company that specialises in selling specifically fitted bras. The business is run by Charlene, operating from one of the pods at Portobello, rented from the Westway Trust. The Trust commissioned us to support Sistersize with the objective of developing a growth business plan.

PARTNERship & Membership