Background

‍Sistersize is a bra fitting company that specializes in selling specifically designed bras. The business is run by Charlene, operating from one of the Podobello, rented from the Westway Trust. The Trust commissioned us to support Sistercise with the objective of developing a growth business plan.

Objectives

1. Provide tailored business coaching.
2. Develop a comprehensive action plan.
3. Assist in creating a growth business plan.

Approach

‍We conducted four tailored business coaching sessions, covering the following areas:

1. Business Mindset:
   • Assessment: We evaluated Charlene's current mindset and business vision.
   • Training: Emphasized the importance of a growth mindset, resilience, and adaptability.
   • Outcome: Charlene demonstrated an enhanced strategic vision and increased confidence in pursuing business growth.
2. Branding:
   • Assessment: Analyzed Sistercise’s current brand identity.
   • Training: Provided insights into effective branding techniques, the importance of brand consistency, and unique selling propositions (USPs).
   • Outcome: Sistercise redefined its brand identity to better communicate its values and USPs, leading to stronger brand recognition.
3. Marketing:
   • Assessment: Reviewed existing marketing strategies.
   • Training: Introduced advanced marketing tactics, including social media marketing, content marketing, and email campaigns.
   • Outcome: Charlene implemented a robust marketing plan, resulting in increased customer engagement and broader market reach.
4. Sales Strategy:
   • Assessment: Evaluated current sales processes and performance.
   • Training: Focused on improving sales techniques, customer relationship management (CRM), and conversion strategies.
   • Outcome: Sistercise experienced a noticeable increase in sales and improved customer retention rates.
5. Business Plan Development:
   • Training: Detailed guidance on what constitutes a comprehensive business plan, including market analysis, competitive analysis, financial planning, and operational strategies.
   • Outcome: Charlene developed a detailed growth business plan, providing a clear roadmap for the future.
6. Digital Footprint:
   • Assessment: Reviewed Sistercise’s online presence.
   • Training: Highlighted the importance of a strong digital footprint and provided strategies for improving website performance, SEO, and social media engagement.
   • Outcome: Enhanced online visibility and a more effective digital marketing strategy.

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